Everyone has heard about this slogan at least once in his life. If not, then you should ask yorself real questions. What is really MasterCard ?
ID
MASTERCARD
| |
History
|
Created in 1979, brand from the MasterCard Incorporated company
|
Sector
|
Banking and Financial services
|
Competitors
|
Visa
|
SWOT analysis
Different types of credit cards
MasterCard offers different types of credit cards, to suit anyone depending to their needs.
There are some of them, the most known.
Marketing differenciation
MasterCard has used 2 main things to differenciate themselves from the competition :
- A real advertisement campain named « pricelesss » : launched by McCann-Erickson and launched in October 1997. She is currently presented in more than 100 countries, in more than 50 languages
- Their logo : Two imbricated circles representing a promise of quality, and integrated in each brand of MasterCard, to illustrate their complementarity.
This is a summary of what you should know about MasterCard to begin. We will know more about it trough our articles.
Sources :
Aucun commentaire:
Enregistrer un commentaire